Variant A had n_a visitors and c_a conversions; variant B had n_b and
c_b. Return (difference, p_value) where the difference is
and the p-value comes from a two-sided two-proportion
z-test.
Pool the rate for the standard error, since the null hypothesis says both variants share one true rate:
Input
n_a = 1000
c_a = 100
n_b = 1000
c_b = 130
Output
(0.03, 0.03548845046647473)