contacts has columns contact_id, primary_phone,
secondary_phone and emergency_phone, any of which can be missing.
Add a best_phone column holding the first non-missing value in that order, or
NaN when all three are missing. Return the original columns plus
best_phone, index unchanged.
Input
contact_id primary_phone secondary_phone emergency_phone
0 1 111 222 444
1 2 None 333 555
2 3 None None 666
3 4 None None None
Output
contact_id primary_phone secondary_phone emergency_phone best_phone
0 1 111 222 444 111
1 2 None 333 555 333
2 3 None None 666 666
3 4 None None None None